In the current market scenario, the only way to success is through persuasion. However, this act cannot be won through force of will but by the power of speech.

A successful salesperson will exactly know how to play the right cards to influence their customers.

Unfortunately, not everyone can master this skill. According to a research, 9 out of 10 people fail to persuade when it is a critical time to close the sale, convince or influence the opponent because they sound too needy. This is also seen when they face objections, in such cases they get furious and react negatively.

On the other hand , negotiation doesn`t need one to get into argument, fight or furious, it is being able to persuade someone on a fair and win - win outcome