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TEASER –SOCIAL MEDIA & FLASH MOB

We created a bluecow teaser where series of videos were released through influencer marketing. With in 2 days the videos went viral and were covered by all media houses. Total of 2m people saw this through Social Media , and Million others through radio and TV. The teaser got so much attention that it was the talk of the town, everyone wanting to see the “Bluecow” , Finally when the brand was launched after 4 days, To date most of the people remember and relate Bluecow to Clover and this has created a huge impact in creating TOMA effect.

 

LAUNCH EVENT

We did a grand launch of the brand at hyatt Kilimanjaro, Top government officials were invited and total of 350 businesses were invited across FMCG market (Including Banks). The idea was to connect Clover to its stakeholders. We did a sales of over 200m during the launch night with pre orders.

 

Roadshow

We developed a route to market strategy ensuring we reached mass market with the purpose of brand awareness and conversions. With a proper route plan , sales conversion mechanics we have managed to grow the general trade business through road show activation and bringing the brand from 5th as the market entrant to being 2nd preferred UHT milk. For UHT juices We managed to climb from 6th to 2nd with in 1 year.

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Harmo Night

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Mamujee Products

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