Above The line Marketing (ATL)

Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet. This is communication that is targeted to a wider spread of audience, and is not specific to individual consumers. ATL advertising tries to reach out to the mass as consumer audience.

Brand Identity Design and Management

The key distinguishing element of any brand is its identity, and with a fast growing competitive market, brand image and visibility are key determining factors in the eyes of the consumer.

Advertising Concepts

Advertising is more than just about what looks good. Does it portray the right message, in a way that visually enables the consumer to understand while keeping true to your brand.

Social Media Management

A phrase that is thrown around so much lately, but to be frank social media works. You just can’t deny the stats.

Traditional Media Buying

Quite simplymedia buying comes down to value for money.Are you getting the best value for money for the mediums of advertising that you are paying for? This is where our in-depth connections and knowledge of the advertising industry come in.

Below The line Marketing (BTL)

Below the line (BTL) advertising is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and placards. It could also involve product demos and samplings at busy places like malls and market places or residential complexes

Event Design, Production & Management

Be it a product Launch, a corporate event, or a party, we work from creating the concept for the event, Production of the actual concept right down to managing the whole event.

Experiential Marketing

The big ideaof any marketing initiative is crucial, Butequally that idea is translated in the minds of your consumers through one on one interaction with them.

Road Shows

Road show is a great channel to reach to the mass and engaging them effectively. The purpose of roadshows is to take your company’s message and brand—you guessed it—on the road.

Door to Door Activations

These are more silent activations where by the approach involves specific reasons and target audience.

School Activations

Great activation for brands and products which are specific to kids.

Sampling and Consumer Engagement

These are stationary activations where Brand Ambassadors are stationed at specific locations as they approach and invite people.