IMC · UI MOCKUPS
01Homepage — full scroll · desktop 1440
An Experience & Platform Company from Africa

We create experiences that move people and industries.

Imperial Marketing & Communication is an integrated experience, technology and platform company creating events, exhibitions, environments and commercial platforms across Africa.

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More than an event company.

We bring strategy, creativity, technology, production and infrastructure together under one roof. From an initial idea to the final experience, IMC develops the concept, designs the environment, deploys the technology, manages production and delivers the experience.

But our ambition goes further. We are increasingly creating our own platforms that bring entire industries and communities together.

What we do

Five strategic pillars

01 — 05
01

Experiences

Corporate Events · Product Launches · Conferences · Summits · Gala Events · Award Ceremonies · Government Events · Brand Activations · Roadshows · Public Experiences · VIP Experiences

Explore experiences →
02

Expos & Exhibitions

Expo Production · Exhibition Management · Trade Shows · Booth Design · Custom Stands · Pavilions · Floor Planning · Exhibitor Management · Registration Systems · Conference Integration

03

Experience Technology

Technology should not sit behind the experience. It should become part of it.

Interactive Displays · Touch · RFID · AR · VR · Motion Tracking · Holographic & Transparent Displays · Interactive Tables · Digital Registration · Live Voting · QR Experiences · Gamification · Data Capture

Enter the lab →
04

Design, Build & Production

Creative Direction · 3D Event Visualisation · Stage & Environment Design · Exhibition Fabrication · Set Construction · Large-Format Printing · Décor · Furniture · AV · LED Screens · Lighting · Sound · Trussing

One partner. Multiple disciplines.

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05

Platforms & IP

We don't only produce events. We create platforms.

IMC develops proprietary platforms and experiences designed to connect audiences, industries, institutions and commercial partners.

See the platforms →
Platforms & IP
2 live · more in development
TAREX
Tanzania Real Estate Expo

The marketplace of property, investment & growth.

TAREX brings together developers, property investors, government institutions, professionals, technology providers, financiers, suppliers and buyers around Tanzania's growing real estate economy. It represents IMC's evolution from delivering events for clients into building commercially meaningful industry platforms.

ExhibitionInvestmentConversationsDealsNetworksIndustry
UNISOKA
University football & youth engagement platform

Sport. Culture. Community.

UNISOKA creates a scalable university ecosystem where sport becomes a platform for youth engagement, entertainment, sponsorship and brand participation — connecting students, universities, brands and entertainment.

FootballStudentsStadiumsMusicBrands
Platform 03
In development

Module reserved — a new platform brand can be published here without a rebuild.

Platform 04
In development

Repeatable grid module: logo, positioning line, imagery, two CTAs.

Partner with our platforms
Explore partnerships →
Selected work

How we think and execute

View all projects →

Built to execute.

Many agencies design ideas and outsource the execution. IMC has invested in building an integrated in-house ecosystem that allows ideas to move from concept to reality without losing creative or technical control.

01
Strategy
02
Creative
03
3D Design
04
Technology
05
Fabrication
06
Printing
07
Technical production
08
Event operations
09
Experience
Experience technology

Experience Lab

Our technology team experiments with emerging interfaces and interaction technologies to build new ways for audiences to engage with brands and information.

01
Augmented Reality
Live demo card
02
Virtual Reality
Live demo card
03
Gesture Interaction
Live demo card
04
RFID
Live demo card
05
Holographic Experiences
Live demo card
06
Interactive Displays
Live demo card
07
AI Experiences
Live demo card
08
Live Audience Interaction
Live demo card
0+
Years of experience
2014 — present
Multiple
Markets across East Africa
100s
Of experiences produced
One
Integrated production ecosystem

Built in Africa. Ready for the world.

Primary base
Dar es Salaam, Tanzania
Regional operating capability
Tanzania · Zanzibar · Kenya · Uganda · East Africa
International collaboration
Middle East · Wider Africa
Dar es Salaam
Nairobi
Kampala
Zanzibar
Mwanza
Operating map — no permanent offices implied
Clients

Trusted with important moments.

CRDB Bank PLC NMB Bank Absa Bank Stanbic Bank Vodacom Airtel Halotel Coca-Cola Tanesco Selcom
CRDB Bank PLC NMB Bank Absa Bank Stanbic Bank Vodacom Airtel Halotel Coca-Cola Tanesco Selcom
Sika Tanzania
Alaf
Sanlam
CRDB Insurance
Akiba Bank
Tanzania Tourist Board
Zanzibar Commission for Tourism
Uongozi Institute
Wizara ya Maendeleo ya Jamii
TTCL
Behind the experience

The experience starts long before the doors open.

Carpenters, fabricators, engineers, designers, production teams, event managers, technicians, AV engineers, software developers, 3D designers. Sketches becoming structures. Empty venues becoming experiences.

We believe great experiences require three things.

Idea
Execution
Impact

A great idea without execution remains a presentation. Great execution without purpose becomes decoration. Our work brings strategy, creativity and production together to create experiences that deliver measurable value.

Insights

All insights →
Platforms
Building commercial platforms in Africa
6 min read
Exhibitions
The future of exhibitions
5 min read
Youth
Sports & youth platforms
4 min read

What are we building next?

Tell us which door you came through — we'll route you to the right team.

01I'm exhibiting or attending an expoPre-selects Expo → 02I'm exploring a corporate event or launchPre-selects Corporate Event → 03I want to partner with a platformTAREX / UNISOKA → 04Football / UNISOKASponsorship →
Start the conversation →
Imperial Marketing & Communication
Dar es Salaam, Tanzania
Ideas become experiences. Experiences become impact.
© 2026 IMC Ltd
02TAREX platform page
IMC Platforms / TAREX Visit tarex.co.tz ↗
TAREX
Tanzania Real Estate Expo

The marketplace of property, investment & growth.

Exhibition
Investment
Conversations
Deals
Networks
Industry

An industry, in one room.

TAREX brings together developers, property investors, government institutions, professionals, technology providers, financiers, suppliers and buyers around Tanzania's growing real estate economy.

It represents IMC's evolution from delivering events for clients into building commercially meaningful industry platforms.

Who exhibitsDevelopers · Banks · Proptech · Suppliers
Who attendsBuyers · Investors · Government · Professionals
ProgrammeExpo floor · Conference · Deal rooms
Next editionAdd dates & venue
Exhibit, sponsor or partner at the next edition.
Enquire now →
03UNISOKA platform page
IMC Platforms / UNISOKA
UNISOKA

Sport. Culture. Community.

A university football and youth engagement platform connecting students, universities, brands and entertainment.

Sport as a platform for youth engagement.

UNISOKA creates a scalable university ecosystem where sport becomes a platform for youth engagement, entertainment, sponsorship and brand participation.

Add
Universities
Add
Student reach
Add
Matches per season
Add
Social impressions
Sponsorship
Tier 01Title partnerNaming rights, broadcast, campus activation
Tier 02Category partnerExclusive category, on-ground presence
Tier 03Campus partnerSingle-university sponsorship
Sponsor / partner
with UNISOKA →
04Work — project index
05Flagship case-study format — placeholder copy in dashed slots
Corporate EventFinancial Services

CRDB Bank PLC

Client · CRDB Bank PLCYear · addLocation · Dar es SalaamCategory · Launch
Play project film
01 — The brief

What the client needed

Placeholder — 2–3 sentences on the client's objective and constraints. This block is CMS-editable per project.

02 — The idea

The creative concept

Placeholder — the single idea the experience was built around.

03 — The design
Render → reality. Pair every design frame with its built counterpart.
04 — The build
05 — The experience

Placeholder — what a guest saw, heard and did.

06 — The technology
RFIDDigital registrationLive votingLEDAdd stack
07 — The result
Add
Attendance
Add
Reach
Add
Client outcome
Capabilities usedCreative direction3D designFabricationAV & LEDEvent operations
Next project
TAREX Expo
06About · Leadership · Behind the Experience

We started with marketing. We evolved into experiences.

Founded in Dar es Salaam in 2014, IMC has grown from a marketing practice into an integrated experience, technology and platform company working across Tanzania and East Africa.

2014 Origin
Founded

Imperial Marketing & Communication established in Dar es Salaam.

2017 Chapter II
Founder's beat
Reserved — tell us how much of this chapter you want public and we'll write it.
2020 Capability
Technology capability

Interactive experiences become a major capability.

2022 Scale
Production infrastructure

In-house production capacity expanded.

2023 Regional
Regional expansion

Work extends across East Africa.

The next chapter Building African platforms.
Leadership

Murtaza Ebrahim

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Murtaza Ebrahim is an entrepreneur and experience creator focused on building businesses, experiences and platforms that connect people, brands and opportunities across Africa.

EntrepreneurshipExperiential innovationTechnologyPlatform creationBusiness development
Meet our leadership →
Behind the experience

The experience starts long before the doors open.

A 14-person core team, plus the crews that build it: carpenters, fabricators, engineers, designers, production managers, technicians, AV engineers, software developers and 3D designers.

07Insights index
08Start a project — quick-router pre-selects the form

What are we building next?

Pick the door you came through — it pre-fills the form below.

Brief, RFP or floor planBrowse
Partner with our platforms
Prefer to talk
WhatsApp us directly
Imperial Marketing & Communication
Dar es Salaam, Tanzania
Ideas become experiences. Experiences become impact.
09Mobile — 390 × 844
Home — hero
IMC
Experience & Platform Company

We create experiences that move people and industries.

Events, exhibitions, environments and commercial platforms across Africa.

Quick-router — mobile-first
Platform card — swipe
TAREX
Tanzania Real Estate Expo

The marketplace of property, investment & growth.

Developers, investors, government, financiers and buyers around Tanzania's real estate economy.

ExhibitionInvestmentDealsNetworks

Next: drop photography onto any placeholder to fill it. Then send me 2–3 real projects (client · year · challenge · result) and I'll replace the dashed slots in the case-study format with the real thing.